Everything Is Terrible!, the video collective known for 9 years of daily re-edited VHS-based web videos and their psychedelic features and live shows, has also quietly amassed the world’s largest collection of Jerry Maguire VHS tapes (Jerrys). This absurd piece of long form performance art has been achieved solely through fan donations, with a current total of approximately 14, 000 once beloved video tapes. The top Jerry VHS donor has given over 1, 300 tapes, and each week there are piles of tapes arriving in the hands of very annoyed postal workers from fans around the world.
The Jerry Maguire Video Store at iam8bit Gallery (2147 Sunset) will be a perfect re-creation of a video rental store circa 1996, but instead of carrying thousands of porn quadrilogies and action movie knockoffs, this store will carry only Jerry Maguire on VHS. Seeing thousands of Jerrys finally reunited will forever destroy the viewers’ previous perception of culture, waste, and existence as a whole. The Jerrys are a beautiful thing. The store will be open from 1/13 to 1/29, 7 days a week from 12-10. There will be free events (full list and RSVP links) on the opening and closing nights as well as ticketed events on the weekends of 1/14 and 1/21 featuring Chrome Canyon, Mike Diva, Daedelus, Caroline Goldfarb (OfficialSeanPenn), LA Takedown, Part Time, Kate Berlant, Wham City, DJ Douggpound, Versace Tamagotchi, Everything Is Terrible! Live, and more to come!
And somehow this is only the beginning. At the Jerry Maguire Video Store, EIT! will be unveiling the plans for their enormous, permanent pyramid in the desert where all the world’s Jerrys will live until the end of time. Everything Is Terrible! has been working with a team of architects, engineers, and builders to design the epic monument to America’s consumption. Now they need your help to make this stupid dream a reality. All proceeds from the Jerry Maguire Video Store will go towards the land, materials, and labor that are needed to build the Jerry Maguire Pyramid. If you can’t come to Los Angeles, you can still help by making a financial donation at www.jerrymaguirepyramid.com
and by mailing Jerrys to PO Box 50825, Los Angeles, CA 90050. This is the stupidest incarnation of the American dream and it must be realized.