Los Angeles based singer and producer Violet Rose is obviously not muddled in her meaning with her new single “Turn Me On” and its corresponding video. She clearly loves EDM, rave and dance music culture. The ethereal, ambient dubstep vibe in the track itself plus the actual popping she does in the video make that abundantly clear. Releasing tomorrow on October 31, “Turn Me On” is a good snapshot of what to expect from Violet Rose in her upcoming EP, Plastic.
Rose talks about her love for electronic music and the inspiration for “Turn Me On”, saying the track is about “…where I developed my wings. It’s where I developed who I am as an artist.” The video is lit as a club in her home base of New York city would be, with rotating spotlights and neon sting lights. Violet Rose’s appearance also combines the ethereal with a nod to the club scene. It’s just her in the video, but within each breakdown of the track does a style of dance which combines popping and old school rave dancing with a more stylized modern ballet of sorts. The effect really drives home that balance between the earthly and electronic aspects of electronic music and its more esoteric and spiritual elements.
The bassline of “Turn Me On” only comes in at intervals which can be described more as breakdowns than the main part of the tune. Paired with her ethereal and pitched up vocals, it’s an interesting way to compose a track. It’s unconventional and at the same time has pop cache.
The infectious “Turn Me On” does a good job of teasing the upcoming EP Plastic, which comes out on November 10. For news about the EP and upcoming EP and tour dates including her album release show at The Study in Hollywood on November 11, visit Violet Rose’s website.